Vision

HUB Colina do Castelo aims to be an engine of transformation for the sustainability and well-being of the communities, through the sharing and convergence of innovation and traditions.

A strong focus is set on the promotion of the local culture and arts and crafts, but also on enhancing these activities and improving their presence on the market. HUB-IN will boost innovation and entrepreneurship in the area by connecting the stakeholders and networks with a focus on heritage, innovation and sustainability, linking existing initiatives and testing new sharing and circular business models.

Colina do Castelo

The physical space for the hub will be the Centro do Inovação da Mouraria (CIM), an incubator owned by the Municipality that supports projects and business ideas from the cultural and creative industries, and will be the headquarters of a whole range of activities to be developed in the Colina do Castelo neighbourhoods.

Values

• Inclusive, intergenerational and multicultural
• Sustainable and regenerative
• Authentic and empowering tradition
• Well-being oriented

Missions

Aim

To fight against the desertification of neighbourhoods included in HUB-In Colina do Castelo by keeping their authenticity and identity, protecting and leveraging their material and immaterial heritage.

Mission 1 | Promote a circular neighbourhood by valuing cultural heritage based on inclusion and quality of life

• Promote transition to circular business models
• Influence and promote sustainable consumption and prosuming behaviours
• Promote the development of shared multifunctional spaces, preserving the cultural memory of the places, oriented towards people’s well-being and health
• Activate the cultural memory of the Castle Hill/Colina do Castelo by combining environmental, aesthetical and functional values
• Promote inclusive, intergenerational and multicultural living solutions to mitigate social isolation

Mission 2 | Boost creativity and rethink local businesses to improve the economy and safeguard traditional knowledge

• Map and build a database of relevant local traditions, skills and talents
• Develop and implement acceleration and open innovation programmes focused on local capabilities
• Create tools for the transfer of knowledge and skills involving the local community (including non-Portuguese local residents with specific traditional knowledge), as well as young entrepreneurs from other areas of the city
• Promote the creation of products based on local heritage by combining ancient arts and crafts with innovative materials and techniques, bringing together local entrepreneurs and merchants with other entrepreneurs and innovators
• Create and promote cultural activities that are attractive and sustainable, responsible and creative, that can benefit the local community and foster entrepreneurship
• Create an Arts and Crafts Centre/Cultural Centre (Craftsman Centre)
• Support the capacities of local traders through economic, digital and sustainable literacy programmes
• Create a brand that reflects the authentic identity of the area

Mission 3 | Promote climate action, making it compatible with the cultural-led urban regeneration of colina do castelo, creating better living conditions and comfort for local communities

• Enhance the reuse of local water resources and improve climate adaptation, promoting circular solutions to close the urban water cycle
• Address energy poverty by characterising and collecting information from the inhabitants and the place, considering the dimensions of thermal comfort, health and economy; as well as supporting and empowering the population to improve their living conditions
• Explore and build multilayered intervention scenarios on thermal renovation solutions for buildings, through the creation of Living Laboratories with local inhabitants
• Develop active and shared mobility solutions
• Explore micro-logistics solutions to improve last-mile accessibility in loading and unloading of local commerce
• Integrate nature-based solutions in outdoor spaces to reduce urban heat island and the impact of heat waves
• Establish acceleration and mentoring programmes for entrepreneurs and innovators to develop climate mitigation and adaptation solutions
• Empower local communities to experiment using art and aesthetics as a vehicle for climate awareness

Annexes

The following documents can be consulted at this link:

• ANNEX 1 – Other relevant key initiatives and projects
• ANNEX 2 – Enablers, Challenges, Key Measures, Tools for Implementation and Other Considerations/Solutions classified per 8 themes: Heritage, Housing, Local Economy and Commerce, Culture and Events, Intergenerationality, Sustainability, Mobility and Accessibility, Participation and Community (based on the Roadmap workshop carried out in February 2022 with cross sector representation)
• ANNEX 3 – Report on the perception of the two neighbourhoods prepared by Makebettersolutions based on a design thinking approach and empathy creation, direct observation and in-depth interviews
• ANNEX 4 – Lisbon Pilot Insights, prepared by HUB-IN Lisbon Pilot Team